Smithfield Foods, Inc. and Richard Petty Motorsports announced today that the consumer packaged foods company headquartered in Smithfield, Virginia has entered into a multiyear, integrated partnership with the legendary Richard Petty Motorsports NASCAR team starting in 2012.
As part of its agreement with Richard Petty Motorsports, Smithfield will be utilizing a number of its core brands as well as unique and engaging promotional initiatives throughout this racing season to communicate with existing customers and introduce others to the company’s many fine products. In addition, NASCAR fans will see a variety of Smithfield brands adorning the legendary No. 43 Ford Fusion as primary sponsor in fifteen NASCAR Sprint Cup Series events in 2012, including the first event of the season, February’s Daytona 500. Smithfield brands include Farmland®, Eckrich® and Curly’s®, among others, as well as Helping Hungry Homes™, one of Smithfield’s premier community-outreach brands.
Smithfield® and Helping Hungry Homes™ will be Smithfield’s featured brands for the Daytona 500. Helping Hungry Homes™ is Smithfield’s initiative focused on alleviating hunger across America. The initiative provided more than eight million servings of protein last year through food banks, school nutrition programs, disaster relief, and community outreach programs. “Making a positive impact on our communities is one of our core values at Smithfield,” said C. Larry Pope, Smithfield’s president and chief executive officer.
- Richard Petty Motorsports Press Release