Tuesday, January 24, 2012
BB&T and Richard Childress Racing Renew Partnership for 2012
Richard Childress Racing announced today the extension of its long-time partnership with BB&T Corporation for the 2012 NASCAR Sprint Cup Series season. The full-service financial institution will serve as primary sponsor for five races on the No. 31 Chevrolet and driver Jeff Burton, retaining its status as official bank of the 43-year-old Welcome, N.C.-based organization.
BB&T’s primary race sponsorship occurs within the corporation’s branch footprint, which covers 12 states and Washington D.C. The No. 31 BB&T Chevrolet will debut at Bristol Motor Speedway in March with other appearances coming at Martinsville Speedway and Richmond International Raceway in April, Darlington Raceway along with a special edition co-branded paint scheme with Caterpillar at the NASCAR Sprint All-Star Race in May. The newly designed burgundy and gray paint scheme will also adorn the No. 31 entry at Dover International Speedway in June.
The RCR partnership with BB&T has enjoyed great success both on and off the track in the past five years, including the 2008 NASCAR Nationwide Series driver’s championship with Clint Bowyer and multiple trips to victory lane in NASCAR’s premiere division at Richmond and Talladega Superspeedway. The relationship began at the start of the 2007 Nationwide Series season and moved up to Sprint Cup Series action in 2009.
“The move to Jeff Burton and the No. 31 Chevrolet team will be a new piece of the puzzle, but I’m sure the strong effort the folks at BB&T put into their program will make it a great success for us and them,” added Childress.
- Richard Childress Racing Press Release