Belkin today entered the world of motorsports and announced a partnership with Earnhardt Ganassi Racing with Felix Sabates, the team behind Jamie McMurray’s No. 1 NASCAR Sprint Cup Series Chevrolet. Belkin’s new logo and brand identity will adorn the No. 1 car and team assets for the duration of the 2012 NASCAR season, but take center stage as the primary sponsor during the race at Martinsville, Virginia on April 1.
Belkin revealed its new brand identity and logo on a specially-designed NASCAR Sprint Cup Series car at the 2012 International Consumer Electronics Show (CES) in Las Vegas in booth #CP40. The new brand reflects Belkin’s commitment to creating people-inspired products that seamlessly connect people to the experiences they love.
“We are excited to join Earnhardt Ganassi Racing and Jamie McMurray as a sponsor for the upcoming 2012 NASCAR season, said Chet Pipkin, CEO and founder of Belkin. “With tens of millions of fans and legions of devotees and viewers, NASCAR is a sport of the people, so it seems like a natural fit for a company that prides itself on taking inspiration from real people and creating products that enhance the role of technology in people’s lives.”
“Earnhardt Ganassi welcomes Belkin as a new partner of our team, the No. 1 Chevrolet and Jamie McMurray, and we hope this relationship will help generate awareness and brand loyalty for Belkin among our large number of devoted race fans, said Steve Lauletta, president of Earnhardt Ganassi. “Belkin’s commitment to innovation, design, quality, and performance speaks to racing fans and is natural tie-in with our mission at Earnhardt Ganassi Racing.
- Earnhardt-Ganassi Racing PR