Friday, November 11, 2011

Outback Steakhouse Joins Stewart-Haas Racing

Outback Steakhouse has formed a partnership with Stewart-Haas Racing , the NASCAR Sprint Cup Series team co-owned by two-time series champion Tony Stewart and Gene Haas.

Outback Steakhouse will be the primary sponsor of SHR’s No. 39 team and driver Ryan Newman for two races in 2012, and when not serving as a primary sponsor, will be an associate sponsor with placement on the B-post of the No. 39 Chevrolet Impala. Outback Steakhouse joins the U.S. Army, Quicken Loans and Tornados as primary sponsors of the No. 39 team.

Since first opening in 1988, Tampa, Fla.-based Outback Steakhouse has hosted military events and initiatives all over the country and abroad including its Thanks for Giving program, which over the last two years has donated $2 million to Operation Homefront, a nonprofit organization that supports military troops and their families, and its Operation Feeding Freedom initiative that sends teams of Outbackers overseas to feed American troops stationed abroad.

In officially launching the partnership, Outback Steakhouse’s logo, along with a special message to United States Veterans, will be featured on the decklid of Newman’s No. 39 U.S. Army Chevy during this weekend’s Sprint Cup event at Phoenix International Raceway. Fittingly, the U.S. Army Chevy carries a special paint scheme during this Veterans Day weekend at Phoenix honoring Army Vietnam Veterans. A collage made up of hundreds of photos of those who served is incorporated into the car’s design.

True Speed Communications for Stewart-Haas Racing

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