Richard Childress Racing has partnered with D.G Yuengling & Son to be a primary sponsor on the No. 3 Yuengling Light Lager Chevrolet with driver Ty Dillon during the 2014 NASCAR Nationwide Series season.
As part of their 185th anniversary of brewing great lager, America’s oldest operating brewery will be the primary sponsor on the RCR Chevrolet Camaro for eight races of the 2014 schedule. Yuengling Light Lager will be a key partner as Dillon moves full time to the Nationwide Series next season.
The announcement was made during the company’s annual meetings at their Pennsylvania headquarters. This is Yuengling’s first time partnering with a NASCAR team.
“The Yuengling Brewery is extremely proud to be partnered with a world-class organization like RCR for the 2014 Nationwide Season,” said Lou Romano Director of Marketing and Wholesaler Development for Yuengling. “Both organizations are true American success stories exemplifying hard work, family values and proven results.
“Ty Dillon is a perfect match for us to help introduce our Light Lager brand to loyal NASCAR fans wherever Yuengling is sold. He’s not only a strong competitor on the track, but shares many of the same interests as Yuengling drinkers. Ty is an avid sports fan, outdoor enthusiast and holds close family ties.
“We also know and understand the legacy of the No. 3 to RCR and in NASCAR history, and are honored to have our brewery appear with that number on Ty’s car in 2014.”
Dillon is currently competing for the NASCAR Camping World Truck Series championship and has one victory to his credit this season.
“I’m honored to be able to represent an iconic brand such as Yuengling,” said Dillon, who has eight-career Nationwide Series starts to his credit, to date. “I’m excited to share my first full year in the Nationwide Series with them as they venture into the sport for the first time this season.”
“They are family operated and America’s Oldest Brewery, something which fits our heritage at RCR. We think their family culture will make for a great partnership with the RCR and Childress family cultures. To say I’m looking forward to racing the No. 3 Yuengling Light Lager Chevrolet next year is an understatement.”
- Richard Childress Racing News