Sprint Introduces NASCAR 2012 Miss Sprint Cup Lineup

Kristen, Kim and Jaclyn

Thousands of fans met the 2012 Miss Sprint Cup lineup during the NASCAR Preview Presented by Sprint in Charlotte, N.C.  Sprint announced that returning members Kim Coon and Jaclyn Roney have been joined by newcomer Kristen Beat of El Cajon, Calif.

Coon, Roney and Beat make up the most geographically balanced Miss Sprint Cup lineup since the program’s inception in 2008, representing the Southeast, Midwest and West Coast

Miss Sprint Cup represents the Sprint brand around the track and in Victory Lane wherever the NASCAR Sprint Cup Series competes. The three representatives also serve as the fans’ “friend on the inside,” delivering via Facebook and Twitter behind-the-scenes updates, pictures and video, while highlighting Sprint products and offers.

Beat adds a Southern California flare to the Miss Sprint Cup lineup. The former Fuel TV on-air talent and extreme sports reporter grew up racing motocross bikes and was a big supporter of her brother’s pursuit of a professional racing career. When she isn’t at the racetrack, Beat enjoys surfing, working out and honing her culinary skills with healthy recipes. After receiving her communications degree from the University of San Diego, Beat pursued her dream of a career in broadcasting, eventually becoming the youngest credentialed reporter in X-Games history.

Coon returns for her second season as Miss Sprint Cup, which makes the former marketing and public relations professional the veteran member of this year’s lineup.

Rounding out the 2012 lineup is Roney, who is entering her first full season as Miss Sprint Cup. The Eastern Michigan University grad joined the program in July 2011 and is looking forward to attending her first Daytona 500 next month.

The Miss Sprint Cup program has gained tremendous recognition among race fans and industry members, with the Miss Sprint Cup representatives greeting thousands of fans every race weekend at the Sprint Experience, Sprint’s mobile marketing display.

Thanks to their engaging personalities and knowledge of the sport, the Miss Sprint Cup representatives are popular interview subjects among local media looking to get an insider’s view on the activities surrounding race weekends.

As their popularity has grown, they now regularly participate in charity events and appear at other NASCAR sponsors’ events. In all, the Miss Sprint Cup representatives took part in more than 600 media interviews and appearances last year.

- Sprint Nextel Press Release