HendrickCars.com will sponsor three NASCAR teams in select races in early 2012. The sponsorships will promote the new-look retail automotive website, which re-launched Feb. 1, and coincide with the HendrickCars.com "2012 Indy Dream Weekend" sweepstakes.
The program will kick off during Speedweeks in Daytona Beach, Fla., with primary sponsorship of Phoenix Racing and 2004 NASCAR Sprint Cup champion Kurt Busch in the Feb. 25 Nationwide Series race and Feb. 26 Daytona 500. It will continue with primary sponsorship of JR Motorsports and driver Cole Whitt in the March 17 Nationwide event at Bristol, Tenn.
In addition, HendrickCars.com will be a major associate sponsor of the Richard Childress Racing No. 33 Chevrolet with driver Elliott Sadler in NASCAR's biggest race, the Daytona 500.
"Last year's Daytona 500 broadcast alone averaged more than 15 million viewers, and we expect 2012 will be even stronger," said Rick Hendrick, Chairman of Hendrick Automotive Group, which owns HendrickCars.com. "Combined with our sponsorship in the Nationwide Series, that's tens of millions of people seeing our brand, hearing our message and then visiting HendrickCars.com. We wanted to showcase the new site, and there's no more effective marketing tool than NASCAR."
"We're proud to have HendrickCars.com as our primary sponsor for both races in Daytona," said James Finch, Owner of Phoenix Racing. "The Hendrick people know how well sponsorships like this work when they're done the right way. Daytona is a big opportunity for our team to build some positive momentum to start the season. Having a sponsor for Speedweeks means a lot to us, and we're going to do everything we can to put HendrickCars.com up front."
The sponsorship of Whitt pairs HendrickCars.com with an up-and-coming young driver and Nationwide Series rookie-of-the-year contender. In his first season at JR Motorsports, Whitt, 20, is joining a No. 88 team that finished fourth in the championship standings in 2011.
In 2009, HendrickCars.com sponsored driver Tony Stewart in the season-opening Nationwide Series race at Daytona International Speedway. Stewart led 23 laps on his way to winning the event, which drove record traffic to HendrickCars.com.
In 2011, HendrickCars.com was a sponsor of Hendrick Motorsports driver Chase Elliott, who competes full-time in the NASCAR K&N Series East. HendrickCars.com will continue to support Elliott in 2012, along with having associate sponsor placement on the No. 5 Chevrolet of Hendrick Motorsports driver Kasey Kahne throughout the entire Sprint Cup Series season.
- RCR Racing Press Release